DIGITAL MARKETING COURSE INTRODUCTION
Internet Marketing or Digital Marketing refers to Marketing and Advertising efforts that use website , blog, Email, and Social sites like facebook , twitter to
(1)Make Awareness (visibility) of Brand ,Product ,services.
(2)Generate more leads ,
(3)Convert sales (convert enquiry into sales)
(4)Analyze (how many enquiry converted and which is not converted by us make improvement on that)
DIGITAL MARKETING BASE:
Internet marketing or digital Marketing Base is Content Marketing
Content means text , images , Videos Content which give your message to people.
MARKETING TYPES :
Marketing has two types :
(1) Outbound Marketing: traditional marketing which we see in news paper ads , TV ads ,radio etc.
these are example of outbound marketing.
Outbound marketing works like interruption for example you are seeing a movie and advertise come in between that then what will you do you will change the channel because it is interrupting you what you are interested to see.
(2)Inbound Marketing :
Inbound marketing it just opposite of outbound marketing in which we post relevant content on our website , Facebook type social media, email through which people get attracted and it also increase our Website traffic .
Now let’s start how exactly digital marketing or internet marketing works.
In digital marketing first of all we prepare a content according to our digital marketing objectives and goals.
Then we start posting our relevant content on relevant
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